About Basic Attention Token
Basic Attention Token is an approach for blockchain-based advertising. It improves the efficiency of digital advertising by creating a new unit of exchange between publishers, advertisers and users. The token can be exchanged by publishers, advertisers and users. It all happens on the Ethereum blockchain. Basic Attention Token (BAT) is a blockchain-based advertising system, that aims to change how ads are served. It is built on top of the Ethereum blockchain and uses a browser called Brave. Brave is an open-source, privacy-centered browser designed to block trackers and malware. Brave utilizes blockchain technology to anonymously and securely track user attention. The objective of Basic Attention Token is to display fewer ads users and at the same time improve the content that they see. The ICO of Basic Attention Token (BAT) started in May 2017.
bitcoin wiki contributors. (2019, February 28). Basic Attention Token. In bitcoin wiki, The Free Cryptocurrency Encyclopedia. Retrieved 13:13, March 3, 2019, from https://en.bitcoinwiki.org/index.php?title=Basic_Attention_Token&oldid=367872